When it comes to games, Facebook (s fb) has been out of the drivers seat for quite a while. One need only look at the embattled Zynga to see Facebook’s diminished role colloquially in the gaming business — especially as mobile gaming rises. But the social media company is betting that embracing mobile and cross-platform engagement, rather than competing with it, will be the way to keep games growing in the future.
At panel Monday at the Games Developer Conference in San Francisco, Aaron Brady, an engineering manager on the games team, highlighted some interesting statistics. According to an internal study, highlighted in a blog post, an average of 375 million people play Facebook-connected games each month, across both desktop and mobile. And cross-platform is a boon for the company: Cross-platform engagement is 2.5 times the level of mobile-only players, and 1.5 times the level of desktop-only players.
In a more selective…
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